I want to help you build a membership in July. (limited time opportunity)

For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership.

Here's what you'll get:

• 4 weeks live. 10 sessions taught by me (July 3 to August 3).
• Kickoff call (Friday July 3) and Sendoff call (Monday August 3).
• Recordings of every session.
• A Circle space for homework, questions, and cohort chat.
• A year of Lab Basic (member directory, questions answered, frameworks).

That last bullet is a big deal. Because after these four weeks are over, a year inside our Basic Membership (which typically costs $699/yr on its own) gives you monthly office hours with me for a year. So after the cohort, you aren't totally on your own again; you still have our community by your side.

→ Learn more and enroll​

I won't run this again in 2026. The timing just doesn't work with our next baby on the way—so I'll be going all out on THIS cohort. By the way, it’s going to be a hell of a lot of fun.

​Here's the full cohort page to learn more. We have more than 30 students enrolled already, and enrollment closes Wednesday, July 1 at 11:59pm ET.

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