Creator Science
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.
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Latest Episode
#318: The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox
Liz Wilcox is the creator of Email Marketing Membership and the new owner of Smart Passive Income
Play Latest EpisodeMost Popular Episodes
New to the show? Check out some of our most popular episodes.
1
March 24, 2020
#1: Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
Seth Godin is one of the most prolific writers on the planet.
65
July 20, 2021
#65: Austin Kleon – 10 years as a full-time writer and stealing like an artist
Austin Kleon is the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going.
21
Aug. 18, 2020
#21: Matt D'Avella – Freelancing, filmmaking, podcasting, and finding success on YouTube.
Matt D'Avella is a filmmaker, YouTuber & podcaster that explores what it means to live a good life. Matt directed Minimalism: A Documentary About the Important Things, which was acquired by Netflix in 2016.
37
Dec. 15, 2020
#37: Ali Abdaal – Making a living as a part-time YouTuber
Ali Abdaal is a Cambridge University medicine graduate, now working as a junior doctor in the UK's National Health Service (NHS). He started making YouTube videos in his final year of medical school at Cambridge University in the summer of 2017.
88
Jan. 18, 2022
#88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K
After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money.
77
Oct. 26, 2021
#77: Andy J. Pizza – Writing with pictures and developing your taste
Andy J. Pizza is an illustrator and the host of the Creative Pep Talk podcast.
78
Nov. 2, 2021
#78: Marie Poulin – Earning $40,000 per month as a course creator
Marie’s transition from agency job to full-time freelance, her discovery of online education, her foray into creating a software product, the origins of Notion Mastery, and why her inconsistency hasn’t slowed her down one bit.
143
April 4, 2023
#143: Guy Raz – The host of How I Built This on what he’s learned from great creators.
Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history.”
97
April 5, 2022
#97: Dickie Bush Returns! – Jumping ship from full-time job to full-time creator
Dickie Bush is the creator of Ship 30 for 30, a cohort-based course and community of people developing a writing habit in 30 days
152
June 13, 2023
#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Clients include MrBeast, Jesser, Ryan Trahan, and Noah Kagan
111
Aug. 2, 2022
#111: Chris Do – From running a multimillion dollar design agency to becoming a multimillion dollar creator
Chris Do is the founder of The Futur and CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy.
112
Aug. 9, 2022
#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel
Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive.
41
Jan. 19, 2021
#41: Tim Urban – Why the author of Wait But Why focuses on quality over consistency
Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more.
2
March 31, 2020
#2: James Clear – Habits, research, and how to create A+ work from a New York Times best selling author
James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits.
103
May 17, 2022
#103: Sam Parr – from The Hustle to one of the top podcasts on the planet with My First Million
Sam Parr is the co-host of My First Million and the founder of The Hustle. My First Million is one of the top business podcasts on the planet, generating more than 1 million downloads per month.
102
May 10, 2022
#102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals.
93
March 1, 2022
#93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!
Codie Sanchez is the Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses.
89
Jan. 25, 2022
#89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again
Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs.
181
Feb. 13, 2024
#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
Alok Kanojia, MD MPH, also known as “Dr. K”, is a Harvard-trained psychiatrist specializing in modern mental health.
184
March 12, 2024
#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
Amy Porterfield is an online marketing legend who has done several multi-million dollar course launches.
Recent Episodes
318
Sept. 15, 2026
#318: The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox
Liz Wilcox is the creator of Email Marketing Membership and the new owner of Smart Passive Income
317
Sept. 8, 2026
#317: Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland
Pat Flynn and Matt Gartland are the former Co-CEOs of SPI Media
316
Sept. 1, 2026
#316: Kallaway’s EXACT System For Going Viral (Almost Every Time)
Kallaway is a content creator and the founder of Sandcastles.ai
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254
Aug. 25, 2026
#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits]
Caleb Ralston is the former Director of Brand for Alex and Leila Hormozi
315
Aug. 18, 2026
#315: Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit
A look behind the curtain with my Integrator, Anna Reich
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296
Aug. 11, 2026
#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 [Greatest Hits]
Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research (using five distinct methods), idea remixing, and validation—and backs every step with real examples
About the Host
Jay Clouse
Jay Clouse is the founder of Creator Science, a multi-million dollar business and one of the most trusted voices in the creator economy. Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration, reaching thousands through its newsletter, podcast, membership, and YouTube channel. Named “Content Entrepreneur of the Year” by The Tilt in 2023, Jay has also invested in 10+ startups, including Kit, RightMessage, Maven, Carry, Kick, and Gumroad, inviting his audience to invest alongside him through the Creator Science Syndicate. Before Creator Science, Jay built and sold a ticketing startup and later sold his community, Unreal Collective, to Pat Flynn and Smart Passive Income, where he designed membership and community programs.
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