Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

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May 11, 2021

BONUS: Behind the scenes of Creative Elements and my creative career (Everything Is Marketing)

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Creating a top 1% podcast, community as culture, and unfair advantages in distribution

I wanted to share a little bit of a different episode with you this week.

Back in episode #49 of this show, I spoke with Corey Haines, the creator of Swipe Files. Corey and I spent the majority of that episode talking about his approach to Product Hunt, and so we didn’t dive as deeply into Swipe Files as we probably should have.

But a big part of Swipe Files is Corey’s podcast, Everything Is Marketing. And in April, Corey interviewed me for that show.

He caught me at a really interesting time. And Corey got me talking about a few things that I’ve never talked about on any other podcast before, including: