Content Strategy Episodes
May 7, 2025
#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Caleb Ralston is the former Director of Brand for Alex and Leila Hormozi
Sept. 3, 2024
#209: Paddy Galloway – How he makes any niche go viral
Paddy Galloway is the world’s most sought-after YouTube strategist
June 25, 2024
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
June 18, 2024
#198: Ask Creator Science – When to give up, how often to publish, developing interest in YOU, and where to find leverage
Office hours with Jay and producer Conor.
April 9, 2024
#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
Richard van der Blom creates the celebrated LinkedIn Algorithm Insights report.
March 23, 2024
#185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
I’m joined by my producer Conor to answer your burning questions.
March 5, 2024
#183: Thomas Frank – How to build a successful tutorial channel.
Thomas Frank is known as THE guy teaching Notion on his channel, Thomas Frank Explains.
Jan. 9, 2024
#177: Chris Hutchins – A master of podcast growth and building relationships.
Chris Hutchins is the host of the award-winning podcast, All The Hacks.
Nov. 7, 2023
#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Justin Welsh returns to share his approach to social media.
Oct. 10, 2023
#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
A masterclass on short-form vertical video.
Sept. 12, 2023
#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Jon Youshaei is a former YouTube and Instagram employee and host of the Created podcast.
Aug. 29, 2023
#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.
George Blackman is a scriptwriting consultant for top YouTubers.
July 25, 2023
#157: Phill Agnew - The psychology MrBeast uses to hook you
Phill Agnew is the host of Nudge, which explores the behavioral science of marketing.
July 4, 2023
#155: Ed from Film Booth — The Most Entertaining Educator on YouTube?
Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels
June 13, 2023
#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Clients include MrBeast, Jesser, Ryan Trahan, and Noah Kagan
May 30, 2023
#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)
Jamie Rawsthorne is the former half of the Zac and Jay show and current Youtube advisor to clients like Codie Sanchez and Morning Brew
Feb. 7, 2023
#136: Kevin Parry – How he goes viral on EVERY platform
Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions!
Dec. 13, 2022
#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Hayden Hillier-Smith is a Streamy-award winning editor having worked with Logan Paul, Sam & Colby, Alex Wassabi and many more.
Nov. 8, 2022
#125: Jake Thomas – How to write great YouTube titles
Jake Thomas is the writer of Creator Hooks, a newsletter dedicated to helping you write better YouTube titles by studying human psychology.
Sept. 13, 2022
#117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.
Aug. 9, 2022
#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel
Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive.
July 26, 2022
#110: Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles
Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more.
July 13, 2022
BIG Announcement: We're on YouTube!
Why we decided to make Creative Elements a video show.
March 8, 2022
#94: Ann Handley – How to make your voice a differentiator in your work
Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal bestselling author