Episodes

Sept. 9, 2025

#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns

Jeremy Enns is the creator of Podcast Marketing Academy and the Podcast Marketing Trends Report.

Guest: Jeremy Enns

Sept. 2, 2025

#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore

Justin Moore is the founder of Creator Wizard and author of Sponsor Magnet.

Guest: Justin Moore

Aug. 26, 2025

#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride

John McBride is the co-creator of Fatherhood Unlocked

Guest: John McBride

Aug. 19, 2025

#270: Being a creator and a parent | Jay-Talking with Jay Acunzo

Reflecting on my first year as a dad and what that has meant for the business

Guest: Jay Acunzo

Aug. 12, 2025

#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2)

The second installment of Ask Creator Science (July 2025)

Aug. 5, 2025

#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

Ben Schlichter is the creator of Ben’s Appliances and Junk.

Guests: Benjamin , Benjamin Schlichter

July 29, 2025

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

The first installment of Ask Creator Science (July 2025)

July 25, 2025

#266: The key to more sales and referrals + a personal win [Weekend Update]

Why I'm becoming obsessed with value extraction

July 22, 2025

#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

My interview on the Niche Pursuits podcast

Guest: Jared Bauman

July 18, 2025

#264: The paradox of book writing AND other things I'm working on [Weekend Update]

The first edition of Weekend Update

July 15, 2025

#263: Colin & Samir on the future of their channel and the creator economy

Interviewing two of the most influential men in the creator economy.

Guests: Colin Rosenblum , Samir Chaudry

July 8, 2025

#262: I was falling into this negative loop – watch out! [Voice Memo]

A riff on psychological safety and creativity

July 5, 2025

#261: Before you do that new thing [Voice Memo]

In pursuit of elegance

July 1, 2025

#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

An author with a unique business model I’m obsessed with shares what he’d do differently

Guest: Mike Michalowicz

June 24, 2025

#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

What we’ve learned from The Lab Offline in Boise.

June 17, 2025

#259: My numbers from May 2025 [From The Lab]

A peek behind the curtain at my 2025 Retro

June 10, 2025

#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

Behind the scenes in The Lab office hours.

June 3, 2025

#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

My interview with Abagail Pumphrey

Guest: Abagail Pumphrey

May 27, 2025

#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

Mark Manson is the author of the Subtle Art of Not Giving a F*ck and a YouTuber with more than 2 million subscribers.

Guest: Mark Manson

May 20, 2025

#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

My new five-part framework

May 13, 2025

#255: What’s going on with Substack?

Why are so many creators making the move?

May 7, 2025

#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

Caleb Ralston is the former Director of Brand for Alex and Leila Hormozi

Guest: Caleb Ralston

April 30, 2025

#253: Mark Shust – Will AI kill our course businesses?

What we’re doing to future-proof our course businesses

Guest: Mark Shust

April 29, 2025

#252: Will we feel nostalgia for discovery in 2020s? [Voice Memo]

What if discovery only gets worse from here?