Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.

Choose your favorite podcast player

April 21, 2026

#302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier

Play Episode

Michael Bungay Stanier is the best-selling author of The Coaching Habit.

Show Notes
Leave a Comment

This episode is different. Michael Bungay Stanier — author of The Coaching Habit, with over a million copies sold — reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue. Not the tactics — I know the tactics. Something deeper has its foot on the brake.

What unfolded was one of the most honest, vulnerable conversations I've had on this show. Michael walked me through the Immunity to Change framework (originating from Ron Heifetz, developed by Bob Kegan and Lisa Lahey). The core insight: I'm getting more out of the status quo than I realize. There are commitments I have to the way things are right now that I haven't even named. We named them. And then we ran small experiments to test whether the things I'm most afraid of would actually come true. The result: three concrete, low-risk tests I can run this week.

Full transcript and show notes

***

TIMESTAMPS

(00:00) The inner monologue: lack of courage

(00:22) Introducing Michael Bungay Stanier — and why this episode is different

(01:46) Michael's outreach: 'Your delegation issue is probably hard change, not easy change'

(03:24) The setup: Jay's wife is the only other 'full time employee'

(08:58) Easy change vs. hard change — and why more tactics won't solve hard change

(14:24) Defining the real challenge: more time on the business, not in it

(17:26) The embarrassing list: all the things Jay is doing (and not doing) contrary to his goal

(22:48) Flipping the script: what would you be worried about if you actually delegated?

(26:30) Competing commitments — the foot on the brake even while pumping the accelerator